I was sitting there eating a buttercream cupcake and reading Clean Living magazine.
Allow me to add emphasis for you: I was sitting there eating a buttercream cupcake and reading Clean Living magazine.
It struck me, right then, that cupcakes and clean living are at opposite ends of the wellness spectrum. My intention (clean living — or perhaps gaining weight?) was not matching my reality (gaining weight — or perhaps clean living).
Does your intention match your reality?
If you say you’re working on marketing, are you devoting twenty minutes a day to the task?
If you say you want to get more clients, are you returning phone calls on time?
If you say you’re into providing luxurious experiences for clients, are you delivering more than clients ask — before they ask for it?
If you say next year’s the year to make big changes and growth happen, have you talked to me about dominatrixing work? (Hint: that’s business coaching with a sexy name.)
It’s easy to say what we intend, but our actions point to other truths. It’s only when our intentions and our actions line up that we can make forward progress in our business.
Let’s start small: choose a single intention for the next year and then work on making that intention match your reality.
Record your intention.
Whether you’d like to double your e-mail list, book twice as many clients, hire your first employee, turn your customer service over to a virtual assistant, or just give green juice a try, write it down.
Be sure to record where you are right now.
You’ll forget that your e-mail list had just twelve people on it soon enough, so it’s crucial to write down where you are right now.
Record today’s date with your business’ vital signs: number of Facebook fans, Instagram followers, e-mail subscribers, and paying clients so far this year. Record any other numbers related to your intention, too!
Then, go and do the thing you said you were going to do. In six months, you’ll be amazed at how far you’ve come by being crystal-clear with your intention and then working toward it.
P.S. Making space is just as worthy an intention as growing your business.