I see artists who refuse to charge more for their work make excuses like, “I don’t want to be considered expensive” and “I’d rather have clients and make SOME money at these prices than have NO clients at higher prices.”
‘Expensive’ is a relative term.
For example. You’re in Vegas. You see a lovely sex worker lady/man/human you find utterly attractive, regardless of gender identity. And you say, “Hey, how much does an hour with you cost?”
This magnificent person says, “$300.” Well, you don’t know what you’re getting, and your budget was $150, so the service seems expensive. You move on.
Magnificent sex worker person #2, whom you approach after deeming the first person’s services ‘too expensive,’ says:
“I’m going to *beep* your *beep,* then *beep* your *beep* and then roll you in *beep*sauce and *beep* you senseless. That’ll be $300.”
Oh, exquisite human #2! Budget no longer matters — you NEED your *beep* to be rolled in *beep* and then *beep*ed! You would never dream of calling service #2 expensive, because you were shown the value of what you were getting. You got all sorts of excited for what would be happening to you, and you were beyond ready to hand over your dough.
The same thing goes for your customers! Fill potential clients in on the glorious products you offer, the services you’re happy to give them, and the end result that will make their heart sing. THEN tell them the price.
Price becomes less relevant as desire for the product increases.
Which is why you can’t afford to go back to Vegas anytime soon.
P.S. This is an inappropriate analogy post. Click here to read another, this time about bizturbation.