The Innermost is coming to Asbury Park, New Jersey, this November 5-7, 2023. It’s a live event designed to help you UnGoodGirl your business as quickly and painlessly as possible.
BUT WHAT AM I GOING TO LEARN, YOU ASK…
Let’s start with the fundamentals: how to steer your business to pleasingly profitable places, no matter the circumstances.
The world of owning a business is laced with ways to waste money, time, and energy ABSOLUTELY EVERYWHERE. You can easily waste maaaaany thousands of dollars, a few years of your life, and all the energies that cause grey hairs to emerge without making ANY real progress.
Good girl conditioning makes everything about owning a business WORSE.
Specifically, it makes having what you have and wanting what you want nearly impossible. Those are the keys to navigating entrepreneurial waters cleanly and quickly.
Conditioning dictates that you aren’t reaaaally allowed to have what you have.
You aren’t to talk about your achievements, talents, gifts, powers, or accolades. You aren’t supposed to talk about money, either, which means that even discussions of funding and pricing can become taboo. Because you aren’t allowed to simply HAVE WHAT YOU HAVE, it becomes difficult to feel like you’re a ‘real’ business owner or that your success isn’t just ‘luck’ or ‘a fluke.’
Fully owning what you have, inventory style, is essential to directing your business with confidence in both your abilities and resources.
If your conditioning is fully intact, you won’t know what you want — which is the key to creating a business that brings energy and meaning to your life.
I have talked to MANY MANY MANY female business owners who do NOT want a business. They may have one because they had a hobby and spent too much money on it, so they tried to make it a profitable enterprise, or they may have taken the next ‘logical’ step with their talents, or they may have been forced to use their back-up plan when in financial hardship.
The key to undoing this conditioning is simply to SPEAK ALOUD WHAT YOU WANT AND THEN KEEP HOLD OF IT NO MATTER WHAT ANYONE SAYS.
No one on earth can ‘make’ you want something. It’s your job — your sacred duty, even — to be precise and clear about what, exactly, will light you up.
Sometimes the key is to let go of what you don’t want to make room for something better.
Sometimes the key is refining what you already have to make it sing.
No matter what: refusing to acknowledge what you have and what you want will end with a loss of time, power, and energy.
Listen to this episode of That’s What She Said to explore having and wanting in more detail, and to tease out the ways navigating from a place of secure resources and deep desire can help you starting right this moment.
If you enjoy what you hear, come to The Innermost!
P.S. My whoooooooole business at the moment is focused this one event, this one time, and it’s going to be PURE. MOTHERFUCKING. MAGIC. Check out The Innermost, okay?