In my IDGAF era - ⚡️Kristen Kalp

In my IDGAF era

Last week I heckled a man with a gun. It’s the PERFECT way to kick off my IDGAF era!

I’ll tell you the story in this episode of That’s What She Said.


Since I started a business 15 years ago, I’ve made things with all of my heart and soul. I’ve cared about every creation so deeply that I could hardly speak about it. I then followed a general pattern of undervaluing my work, beginning to value it, and then pricing myself right out of the market as I gained confidence.

It happened with photography, with ghostwriting, with straight-up writing, and with business coaching over the course of the past 15 years.

Throughout time, I’ve consciously asked: how do I make meaning through the ways that I make money?

For the first time, here’s what I’m doing:

I’m gonna play.
I’m gonna make products.

If they work, great.
If they don’t work, great.

I’m consciously untying money from meaning in 2024.

This translates to creating a number of biz experiments just to see what happens.  Some are private, some are public, some will use my real name, and some a pseudonym.

This is about holding my creations as they relate to capitalism a little more loosely, giving my ideas room to breathe, and reporting back about what I find.

My IDGAF era is for stretching those


I’ve created literal IDGAF jewelry for my new experimental shop, Goldenswift!

These talismans are inspired by Taylor Swift’s use of the word ‘Eras’ to describe life phases.

⚡️ Grab your IDGAF era jewelry at Goldenswift.

P.S. On your own journey to IDGAF, may I suggest creating a NO Collection? 😉