for marketing like a mofo Archives - Kristen Kalp

Posts in "for marketing like a mofo" Category

Stop Self Sabotage

If you’ve ever sabotaged the crap out of yourself, your work, your desires, your plans, or your waistline, this is the class for you.

I’ve shoved and pushed and stuffed everything I know about stopping self sabotage into a single hour-long class, then delivered it live so that peeps could ask questions and I could answer ’em.

In Stop Self Sabotage, you’ll learn:

+ the name for and nuances of what you’re feeling as the U.S. descends into an unparalleled political space — and why that matters for your sabotage-y bits
+ the single most important factor in stopping the sabotage-y habit
+ the four sneakier-than-a-wily-raccoon elements that conspire to undermine your best attempts at getting your work done
+ the everyday, seemingly insignificant acts that make all the difference to living a bigger, braver life
+ why ‘earning’ your play time is the worst idea ever (really, EVER)
+ 7 daily actions you can take to stop self sabotage

In not-bullet-point-y terms, that means I’ll shower you with everyday, simple ways to make sure you get your work done without spending another day saying you’ll start — and I quote — “tomorrow.”

We’ll take on your asshole brain, why you let clients or your peeps walk all over you and how you can get that shizzy to stop, how Trump has messed with my business after being in office for less than two weeks, and how ALL of it ties back to making stronger, firmer boundaries as you go about your days.

You can absolutely do the things you say you’re going to do and complete the work only you can create on this planet.  But you’ll have to get savvy to your own patterns and then change ’em.  The Stop Self Sabotage class can help. 😉

P.S. YUP, you’re running out of time to get yourself to the Brave workshop — so hop on over here and grab a seat if you wanna make it happen before Early Bird Pricing ends!

3 ways to actually love marketing (for real for real)

If you’ll kindly recall my slightly made-up but quite accurate modes of keeping business time from this That’s What She Said podcast, there are three types of time we have in every day.

Magic time, which is dedicated to doing the work that only you can do;
muggle time, which is dedicated to taking care of the physical world work that simply must be done;
and mogul time, the often-overlooked time in which you show the world your work and ask people of the world to buy it.

In this episode of That’s What She Said, we delve into not only routinely completing mogul time, but learning to actually love it.

I’ll take a guess at what’s keeping you from moguling in the first place, share ten starting points for your moguling practice, and throw down with kind-but-honest, practical-but-potentially-painful observations about what why you might hate marketing your business right now.

Also: castles! Angry alligators! Snail mail! Listen in to get the most practical, simple, and effective marketing advice I’ve given in years.

P.S. If you wanna get better at marketing, you’ll need a marketing calendar, an e-mail list, and a free copy of Go Your Own Way. Go get ’em!

29 ways to stop hiding in your business. (i.e. My tiny encyclopedia of failed attempts to hide.)

You have a business and sure, you’d like to be seen a little.

But not like…BE SEEN be seen.

You want peeps to give you money, but that doesn’t mean you want to actually be vulnerable in any capacity! Can’t people just see THE REAL YOU without your having to go through the exquisite torture of actually showing them who you actually are…!!??

I feel you. Here are the most common ways I call people out when I find ’em hiding — all of which I’ve tried to do, and failed. Instead of phrasing these as negatives, I made ’em actionable and positive and shit, but that’s only to make them seem less scary. This shit is terrifying.

+ Accept compliments.
+ Don’t lead with price.
+ Throw out those clothes you bought because they’re practical but in no way reflect who you really are, but they were on sale at Target that one time. Matching cardigan sets, I’m looking at you.
+ Admit that you believe in magic. Big Magic, even.
+ No, really. Accept compliments.
+ Give up on reaching the “next level” and do exactly what you want. At this level. 😉
+ Let your peeps know you love ’em. Out loud and in writing and as often as possible.
+ Tell everyone you’re an empath.
+ Reclaim your energy.
+ Create offers you would personally jump to purchase, even though they make no ‘sense’ to your peers.
+ Let out your weird.
+ Add your face to your bio.
+ Add your face to your not-bio, but somewhere else on your website.
+ Get paid, dammit.
+ Color your hair that crazy color.
+ Pause taking any more free, unpaid, or volunteer work until your business pays your bills.
+ Make up a ritual and use it. Then tell someone about it.
+ Share clients’ kind words and testimonials in three different spots on your website.
+ Tell a story that makes you cry.
+ Not even kidding. Compliments, friend. Let ’em in.
+ Tell the truth about when you feel like an outsider.
+ Share your creative process.
+ Ask your peeps if they wanna hang out.
+ Stop giving a fuck.
+ Be brave enough to do it all wrong.
+ Delete all the classes, freebies, or info products that are irrelevant to where you are right now.
+ Show us what a day in your life looks like.
+ Expand.
+ Put your hood down, take your hat off, and/or wear the sparkly shoes. They were never fooling anyone, anyway.

Oh, and.  Bookmark/pin/save this post for the next time you catch yourself hiding.  When you’re feeling brave, give another one or two or twelve a whirl!