market like a mofo Archives - Kristen Kalp

Posts in "market like a mofo" Category

Market Your Magic Part II ⚡️M-School Part 7

In this, the final episode of M-School — i.e. magic school for entrepreneurs — we break down *exactly* what you’ll be creating, promoting, moving, and/or shipping for the next six months.

We’ll walk through each part of making a marketing calendar, step by step, without freaking out or being overwhelmed by all the possibilities.

I know this is difficult.

Your brain will naturally tell you that you have no idea what you’re doing. It will say that what you’re coming up with won’t work, hasn’t worked in the past, or is just plain stupid. It will say that marketing can’t be this simple, or that your ideas are dumb, or that you’re too fat/lazy/stupid/tired/busy to do this right now.

That’s just your asshole brain coming in to sabotage you.

Remember your personal Voldemorts. Remember why you’re choosing to be in business in the first place.

Remember why you’re choosing to have a business and reach your ‘enough‘ place.

From there, keep going. Keep going. Keep going. You’ve got this.

For now, refuse to be overwhelmed. And get to listening. 😉

P.S.  This is episode seven of M-School, my magic school for entrepreneurs!  Here are episodes one, two, three, four, five, and six.   (The entire That’s What She Said podcast lives here.)

Show Your Work

show work painting Kristen Kalp

Heads up: this episode of the podcast is coming to you from a bubble bath in California, ’cause inspiration struck.

Lots of us do invisible work and then resent the crap out of people who fail to see it.

In this episode of That’s What She Said, we talk about making your work visible. Even your boring work, your dull work, your everyday work, and the work you’re sure you’ll be stuck doing until the end of time.

What if we made our internal checklists visible to other humans?
What if we changed up the ‘just shut up and be a martyr’ pattern and instead, asked for help?
What if we asked for people to acknowledge our completed tasks, to-do lists, and the many items we accomplish on a daily basis?

Once we tackle small to-do’s and offload tiny tasks, we can build up to asking for help for big and/or important tasks. Like parenting. Like entrepreneurship. Like being human.

Then, we move on to actually showing your work to other humans instead of minimizing it, pretending it doesn’t matter, or turning it into an albatross that causes you to hate everyone in your life.

One step outside of the domestic world, there’s the career-related behind-the-scenes work you complete and don’t share.

For example: breathwork is the energetic reset-slash-scrub down practice I do on a regular basis, and I trained in both New York City and Los Angeles to become a practitioner in 2017, with more trainings coming up this year.  Work. Made. Visible.  You can take a class here, schedule a 1-on-1 session here, or learn more about breathwork itself here.

You’ve got behind-the-scenes work, too.

Whether it’s editing video, shooting images, writing copy, making art, holding workshops, planning, prepping, and/or training, it’s time to let your peeps know that secret, private, or often-minimized work happens, and to make it more and more visible.

Listen in to get started, to stop resenting your family members and/or loved ones, and to dig deeper into exactly how much you accomplish on a daily basis.  HINT: IT’S SO MUCH.

P.S. Vulnerability 101: how to stop hiding your work and be seen by all the people who matter.

3 ways to get a harder working website with Tiny Blue Orange

Let me be perfectly honest: I don’t often send frantic e-mails. Every single frantic e-mail I’ve penned in the last six months has been sent to Tiny Blue Orange.

In the past month, I’ve sent the company’s founder, Alison Monday, questions about my CNAME, broken webhooks, and getting my auto-redirects in order. All of them OH GOD HELP ME I DON’T KNOW WHAT I’M DOING, and all of them returned with the problems solved in no time flat.  To which I respond with, YOU ARE A MIRACLE.

In her own words: Alison Monday is a responsive website developer + support system who focuses on WordPress sites. She’s fixed/maintained/built/hosted/improved online presences for dozens of amazing clients over the last 10 years.

When she’s not ruining the fun for hackers, you can find her in CrossFit, teaching yoga classes or carrying on serious conversations with Brutus + Pixel (her 110 pound bullmastiff + 95 pound lab/pitbull/mastiff mix, respectively).

Discover what it’s like to truly fall in love with your website + web developer by hiring tiny blue orange for development, hosting + support of your online presence.

I had Alison pop in on this episode of That’s What She Said to fill us in on the most common mistakes she sees entrepreneurs making with their websites, and how to fix ’em.

Before you’re like, NO KRISTEN I CAN’T LISTEN OR I’LL FALL ASLEEP AND CRASH MY CAR DUE TO BOREDOM, no.  You won’t.

Alison keeps it light and simple.  There’s no shaming involved.  If you don’t have a website opt-in or a Google Analytics account or even the faintest clue about how to work the tech end of things, it’s okay.  You can start where you are, and no one is going to make you feel awful about your current location.

In this episode of That’s What She Said, we also talk about:

  • how to keep your website from overwhelming visitors at first glance
  • making your website a hard-working employee
  • why it’s okay if you don’t have an opt-in right this moment (YUP REALLY)
  • beautiful and effective alternatives to Google Analytics that don’t hurt your eyeballs
  • the importance of fine-tuning your website on a regular basis (even though you couldn’t give any less shits about image optimization and website load times)
  • simple WordPress security tweaks that take just a few minutes
  • the differences between hosting providers (in non-robot language)
  • why Tiny Blue Orange is the name of Alison’s company
  • Alison’s experiences with self-employment through chronic pain
  • how the hashtags #chronicpain and #chronicpainwarrior have helped her connect with others
  • her broken-hearted teenage poet years and why she loves poetry to this day

To hire Alison and the Tiny Blue Orange team, you’ve got options! Opt into her Nerd Alerts right here. Take the wordpress security quiz here, or hire her to handle your hosting, security, optimizing, and tech-ing of all kinds right here.  (Also you can follow her on Instagram right here.)

P.S.  Want another interview with a miraculous person I happen to love?  Choose from Branden Harvey, founder of the Good Newspaper, or Nick McArthur, one of the bravest people I know.