Kiwi Schloffel founded Craft Boner when her left brain got too tired of being a genius — an Apple genius — and the rest is history. Her cards, postcards, totes, and home goods will soon grace your home with the perfect mixture of raunchy beauty and wit.
Why will you love her, exactly? When I asked Kiwi how she got such a fantastic sense of humor, she said:
“When you’re chubby and awkward with braces and glasses, you have to develop a personality.”
In this interview, we talk about:
opening and closing her dream retail space within the course of two years
the ‘overnight’ success fallacy and other creative myths
culling half the products in her store at one fell swoop
how to actually make money selling products (hint: it’s not as easy as Etsy says!)
growing up indoorsy with extremely outdoorsy parents
hating but learning to cope with the business-y aspects of business
staying inspired to create regularly, even when you do it for a living
the particular magic of thrift stores
shocking revelations of all kids (like followers don’t always translate to dollars)
her top 3 time machine destinations
the books that have shaped her life over the years
why Kiwi’s hometown librarians were annoyed with her as a kid
the Craft Boner process, from idea to printed item
Listen in if you sell products, want to own a retail shop, enjoy a laugh, or just want to meet one of my favorite peeps.
Go follow Craft Boner on Instagram, then pop into the shop at craftboner.com to buy all the delightful things, including the ‘your penis is my favorite’ card. (Kiwi’s favorite customer bought three at once. 😉
Her official bio is as follows: Kiwi Schloffel is the brains & brawn behind Craft Boner, a stationery and gift brand with the sole focus of making people chuckle. When she’s not laughing at people’s reactions to realizing that the word boner is in her business name – she’s rifling through thrift stores, reading books in a hammock or working on a DIY project. A self-taught hand letterer and designer, she can’t get enough of pastels, curse words and really good dad jokes.
P.S. Relevant! How to work from home without losing your mind.