The challenge for entrepreneurs lies in making more best moments through your business.

Not in merely making money to fuel faraway vacations,
but in making your ordinary reality feel like a faraway vacation.
That rich, that deep, that light.
That life-giving.

Not in using time away from your business to fuel the relationships that “matter,”
but in making relationships that matter within and through and around and
because of
your business.

Not in drawing a firm line between work and play,
but in blending the two to create something new
that no one has ever seen before.

Your challenge lies in making more best moments through your business.

In choosing to override the defaults that say business is for making money,
and life is for making meaning.

Your challenge lies in dancing with making both money and meaning through your business — one feeding the other in a crazy-ass dance to the beat of your choosing.

So choose. Today.

What lives just below the surface, dying to rise? Let us see it.
What are you afraid to give birth to? It’s time.
Which parts of yourself are you sure the world cannot handle? Show us.
Where are you terrified of taking your business next?
Because you know it will require more of you than ever before?
Because you might just end up feeling like you’re doing cartwheels in your underwear?

Choose. Today.

Begin shaping your next best moment.

and

please

invite us to do cartwheels right alongside you when it’s time.

P.S. Calling to the Deep leads pretty much directly to cartwheels.