I’ve never had an experience like this one.
For 8 months, I cultivated the energy of The Innermost, checking in with it, taking notes, making plans, and generally dreaming it to life. EIGHT. MONTHS.
As it came to the public, with a sales page and affiliates and general marketing, I continued to check in with it daily. There were no sales and lots of ‘no’s and ‘no thank you’s, but certainly that would change, right?
And then last Tuesday, I woke up and there was no energy in the event. None. Where there had been enthusiasm and excitement and YAY LET’S DO THIS, there was simply nothing. Like a weird little void in my heart.
I checked my email and found what I call the Wall of No: dozens of asks, big and small, all responded to with a no of some kind. The California No, the Firm No, the ‘Maybe Later’ No, the ‘This Sounds Great But I Have Plans Already’ no, the ‘Invite Me Next Time’ No…on and on and on. Each no was kind, but complete.
(I’ve encouraged entrepreneurs to build a No Collection for years now. Normally there’s a Yes or 17 on the other side of all those no’s. Not this time, though!)
Past me would have pushed HARDER: maybe there are a few dozen more people I can ask to promote this event! Maybe if I just buy ads/promote harder/send an endless stream of emails/harass the fuck out of my people…!
Truth be told, the pushing sounds exhausting. And with a fresh case of long Covid, I don’t have the energy for the pushing.
So, The Innermost is canceled.
In this episode of That’s What She Said, I’m speaking directly from the place exactly 0% of business owners like to be: the place where your latest project has been canceled and you have absolutely NO idea how the next one will take shape.
Listen in as I walk you through The Land You Hope You’ll Never Visit with humor and as much insight as I can muster.
P.S. When your failproof plan fails…it’s time to let your deep knowing drive the bus. 😉
